How to use Viraura

What it is

A narrator voice (your own, or styled AI script) is recorded over video footage. You do not need to appear on screen at all.

When to use it

• ·Product demos — show the product while narrating its benefits
• ·Tutorials and recipes — walk through each step with your voice
• ·Travel content — beautiful footage with storytelling voice-over
• ·Lifestyle content where you want a polished, editorial feel

Filming tips

• →Film your footage first with the camera on silent — no speaking while recording
• →Record audio separately using your phone microphone or a lapel mic in a quiet room
• →Use short clips (3–5 seconds each) — Viraura scripts are timed for quick cuts
• →Mix close-up detail shots with wider product/scene shots for visual variety

What it is

You speak directly into the camera lens. No props, no B-roll needed. Just you and what you have to say. The most personal and connection-building reel format.

When to use it

• ·Personal brand creators who want to build an audience relationship
• ·Coaches, consultants, educators sharing expertise or opinions
• ·Announcing something — new product, news, collaborations
• ·Emotional storytelling — your journey, wins, struggles

Filming tips

• →Look directly into the camera lens — not at the screen. This is the most common mistake. Tape a small sticker near your lens as a focus point.
• →Lighting matters more than camera quality. Ring light in front, or sit facing a window.
• →Use a tripod or prop your phone at eye level — filming from below is unflattering.
• →First 3 seconds are everything: start mid-sentence, never with "Hey guys" or "So today..."

What it is

Point of View content places the viewer inside the experience. The classic opener is "POV: you just…" and the reel is filmed or scripted as if the viewer is the main character — not you.

When to use it

• ·Products or services that create a transformation or feeling
• ·Aspirational lifestyle content — "POV: you're waking up at 5am and crushing it"
• ·Emotional moments — "POV: your best friend just surprised you"
• ·Discovery content — "POV: you just found the best café in [city]"

Filming tips

• →Film handheld in first-person — slightly shaky, real. Don't use a tripod.
• →Show hands interacting with products, environments, or objects — this sells the "you are there" feeling.
• →Keep clips very short (1–2 seconds) — fast cuts make it feel immersive and alive.
• →The hook text ("POV: you just…") appears in the first frame before any action begins.

What it is

No voiceover, no face needed. Text overlays ride over any footage while a trending audio track plays. Instagram's algorithm actively boosts Reels using trending sounds, giving you organic reach without paid promotion.

When to use it

• ·When a specific audio is going viral and you want algorithm momentum
• ·When you don't have time to record a voiceover or script a talking head
• ·Re-purposing old footage or photos by adding fresh copy and a trending sound
• ·"Silent" showcase content — product, travel, aesthetic shots with punchy text

Filming tips

• →Find trending audio: open Instagram Reels → tap the audio name on any viral Reel → tap "Use Audio". If it shows a rising arrow 📈, it's trending.
• →The Viraura script gives you text overlay lines with suggested timing. Each line becomes one text overlay in your editing app.
• →Keep your footage simple — trending audio carries the emotional weight. Your footage just needs to be relevant, not perfect.
• →Use CapCut or Instagram's own editor to add the text overlays from the script.

What it is

A sequence of 5–10 short visual clips stitched together with music and minimal text overlays. No face or narration required. The footage tells the story.

When to use it

• ·Jewellery, luxury skincare, premium fashion — visual storytelling for premium brands
• ·Travel content — destination highlights, golden hour shots, street scenes
• ·Food content — close-up prep shots, plating, textures, steam and sizzle
• ·Aesthetic lifestyle — morning routines, workspace setups, study sessions

Filming tips

• →Film at least 8–10 short clips (3 seconds each) so you have editing options
• →Mix shot types: extreme close-up → medium shot → wide shot → detail shot → wide again
• →Golden hour (just after sunrise or before sunset) makes any footage look premium at no extra cost
• →Stabilise shots — either tripod or very slow, deliberate handheld. No jerky movement.

What it is

You appear in the foreground while a screenshot, DM, trending post, headline, or statistic fills the background using Instagram's green screen effect. You react to it directly and honestly.

When to use it

• ·Reacting to viral news or trends in your industry with a clear, valuable take
• ·Sharing impressive stats — yours, your client's, or industry-wide
• ·Responding to a DM question that many people probably have
• ·Debunking a common misconception — screenshot the myth, react to it

Filming tips

• →Open Instagram → Create Reel → select the green screen effect (swipe left in effects). Upload your screenshot as the background.
• →Position yourself to one side so the screenshot is clearly readable — don't block the key text.
• →Keep your reaction genuine and specific to what's on screen. Vague reactions ("wow, amazing!") don't convert. Sharp, specific takes do.
• →Open with your reaction before the screenshot is explained — builds curiosity.

What it is

Converts an existing carousel post (slides) into a short video by animating each slide in sequence with timed transitions and background music. No filming required — just your design files.

When to use it

• ·Educational content that you already designed as a carousel or PDF
• ·Listicle posts — "5 things every creator needs" works perfectly as animated slides
• ·Tips content that your audience saves — make it a reel too for the reach
• ·Repurposing high-performing carousel posts to get reach from a different format

Filming tips

• →Export each carousel slide as a PNG or JPG from Canva/Figma/whatever you use
• →In CapCut: add each slide as a 2–3 second clip with a transition between them
• →Add text animations in CapCut so each key point appears with a slight delay — it keeps eyes moving
• →Use upbeat background music. The script gives you timing cues so you know when each slide should appear.

What it is

Extremely close-up product footage where the sounds and textures are the main event. Packaging sounds, pouring liquids, fabric textures, clicking, crinkle — no voiceover, just sensory-first content that is deeply satisfying to watch.

When to use it

• ·Beauty and skincare products — serum drops, cream textures, packaging unboxing
• ·Food — chopping, pouring, sizzling, plating close-ups
• ·Jewellery — clasp sounds, metal textures, catching light
• ·Clothing and fabric — material texture, rustling, folding
• ·Luxury/premium brands where the product's physical quality is the selling point

Filming tips

• →Get your phone as close to the product as your camera will focus — 5–10 cm is ideal
• →Record in a very quiet room — external sounds ruin the audio. Turn off AC, fans, and close windows.
• →Use a basic clip-on lapel mic (₹500–800 on Amazon) — makes a massive difference to audio quality
• →Satisfying sounds to focus on: packaging click, lid pop, liquid pour, fabric fold, product squish

What it is

A single data visualisation, chart, percentage, or surprising statistic shown on screen with fast-paced animated text. No footage or filming required — just a clean graphic and a strong hook number.

When to use it

• ·Business and finance creators sharing data that challenges assumptions
• ·Health and wellness stats that are genuinely surprising ("87% of people do X wrong")
• ·Industry data that positions you as an informed expert
• ·Client results framed as numbers — "went from ₹0 to ₹2L in 30 days"

Filming tips

• →Design your chart in Canva — keep it clean, high contrast, single data point per reel
• →The hook stat must be in the first frame. Don't build up to it — lead with the surprise.
• →Animate the text overlays so the chart "reveals" progressively — viewers stay for the payoff
• →Use a simple colour palette: dark background, one accent colour. No clip-art or crowded layouts.

Structure arc

• 1.Act 1 — Set the scene: who, where, when, or what was happening
• 2.Act 2 — The challenge, conflict, or turning point
• 3.Act 3 — Resolution, lesson, or result

Structure arc

• 1.Before — show the starting state honestly (not overly bad, just real)
• 2.The change — briefly what caused the transformation
• 3.After — the result, as tangible as possible

Structure arc

• 1.Name the problem — be specific, not generic ("if you're still breaking out even with a full routine" beats "if you have bad skin")
• 2.Agitate — what does this problem actually cost them? Confidence, time, money?
• 3.Solution — your product, method, or insight as the clear fix

Structure arc

• 1.Hook — state the number and promise: "5 things every creator needs"
• 2.Points 1–N — keep each one brief (5–10 seconds each) and genuinely useful, not filler
• 3.Close — brief CTA to save ("save this so you don't forget point 3")

Structure arc

• 1.Hook — show the finished result first, then say "here's how"
• 2.Step 1, Step 2, Step N — each step numbered on screen, brief but complete
• 3.Close — show the final result again, invite questions or saves

Structure arc

• 1.Question — specific, not broad. "Why does retinol make you break out first?" beats "Have you heard of retinol?"
• 2.Brief tension — "the answer is counterintuitive / surprising / not what you think"
• 3.Answer — delivered clearly and definitively. One thing, done well.

Structure arc

• 1.Attention — the hook. Must stop the scroll in 2 seconds. Bold claim, surprising stat, or direct challenge.
• 2.Interest — why this matters to them specifically. Context that makes them lean in.
• 3.Desire — show or describe the outcome. What their life looks like with this.
• 4.Action — one clear CTA. Link in bio, DM "ready", comment below. Never more than one.

Structure arc

• 1.Introduce the customer — name, city, specific situation (not "a customer of mine")
• 2.Their scepticism — what they doubted before trying. This makes it relatable.
• 3.Their result — specific numbers, timeline, and outcome. Not "she loved it" — "she saw X result in Y days."